▲ Close-up of Golden Goose Seoul Flagship store.(Photo courtesy of=Golden Goose Seoul)          © World Lighting News.

 

 

·Location : 8. Dosan-daero 45-gil, Gangnam-gu, Seoul, Korea.
·Owner : Golden Goose.
·Written by : Jung-Bae Kim. Publisher & Editor. Lighting Critic.
·Photo courtest of : Golden Goose Korea.

 

On June 10, 2020, the Italian brand Golden Goose officially opened the flagship store with the concept of “THE LAB”.

 

Located at the beginning of Dosan Park, the Golden Goose Seoul Flagship Store is a

building with a total of 7 stories, 6 stories above the ground, including the first basement and the rooftop. And it is the first flagship store in Korea and is operated as the office of Golden Goose Korea.

The exterior of the Golden Goose Seoul Flagship building is constructed of

micro-perforated metal plate which kalzip material, creating an elegant contemporary

atmosphere, and expressing Golden Goose's commitment to new beginnings and

innovations.

In particular, the first and second floors operated as stores are designed with glass on the front to express the brand's craftsmanship and identity.

 

◆ Interior design with inspiration from the Venice Headquarters

The interior of the Golden Goose Seoul Flagship building is inspired by the Italian

headquarters in Venice and the Italian heritage. In addition, the historic Venetian tradition is modernly reinterpreted with luxurious Rubelli silk fabrics covering the walls and antique mirrors.

 

On the bottom of the two-tone color, two types of polished marble are arranged in a

geometric diamond pattern to emphasize the touch of elaborate craftsmen with a unique Venetian sense.

'THE LAB', located on the first floor, is the first show in Korea and provides a 1 : 1

experience with Golden Goose Artisan. Here, you can make your own story in sneakers

and create only 1 OF 1 product in the world.

On the inner wall of ‘THE LAB’, a ‘Destressing Machine’ filled with golden goose sneakers was placed together to reproduce the last step in the production of sneakers, the

Barrelling treatment technique. It allows customers to imagine the appearance of LAB, a

dedicated research and development lab in Golden Goose, Italy.

In particular, many sneakers hanging from the ceiling reflect the ingenious idea of the

founder of Golden Goose, who sneakers under the sunlight to get a distinctive vintage

color.

 

▲ Inside the Golden Goose Flagship Store. (Photo courtesy of=Golden Goose Seoul)                    © World Lighting News.

 

 

◆ Modern and futuristic ‘THE LAB’

‘THE LAB’ clearly demonstrates the brand's heritage, spirit, and sense. This place is

designed with glossy white resin decorated with glossy gold graphics on the walls, floor,

and ceiling, and is a place where modern and futuristic sensibility stands out.

The notable part is the Golden Goose Seoul flagship, where you can find a full collection

of Golden Goose. On the first floor of the store, along with the LAB LTD Limited Edition,

the RTW capsule line and bag collection are on display.

LAB LTD Limited Edition is an exclusive line sold only at the flagship of Seoul. It adds

unique colors, prints, patterns and glitters to the best-selling models SUPERSTAR, FRANCY, and STADAN. We propose a more special, new style of sneakers.

The second floor consists of the Golden Goose's representative sneakers collection, the

men's and women's RTW collection, boots, kids' collection and the SLG line. It was

composed.

The 3rd and 5th floors of the building are the office spaces of the Golden Goose Korea.

The basement is used as a space for collaboration and installation exhibitions with private artists, private events and special projects.

Meanwhile, Golden Goose, which started in 2000 in Venice, Italy, is a brand that is loved

by consumers with a unique design that reinterprets classic heritage with a modern

sensibility.

Golden Goose, which respects creativity based on craftsmanship and technological

innovation, began as a clothing brand and grew into a leading brand in lifestyle through

flagship products such as sneakers.

All of Golden Goose's products, valued for unchanged value and authenticity over time,

are still handmade by Italian Artisan today. Golden Goose's sneakers use only the finest

quality and select leather, and create a brand-specific vintage distressed look that has

been hand-crafted, including special brushing and finishing. Sneakers that are completed

through such a detailed process all have a unique and distinctive character.

 

 

▲ Inside the Golden Goose Flagship Store. (Photo courtesy of=Golden Goose Seoul)                    © World Lighting News.

 

 

◆ 'Golden Goose Seoul Flagship store' and Lighting

The lighting of the Golden Goose Seoul Flagship store was mainly focused on line lighting using an straight tube LED lamp, which is attracting the most attention in the field of c

ommercial lighting.

The straight tube LED lamp installed on the ceiling here is in the form of a conventional

straight tube fluorescent lamp and is attached directly to the ceiling or attached to the

pendant.

Line lighting using these straight tube LED lamps is in a strict sense different from the

modern line lighting without a seamless lighting fixture. However, since the lighting

fixtures are installed in a straight line, the concept of line lighting and trendy lighting are

the same.

This type of lighting design can be said to be one of the effective energy saving and

efficient store lighting.

 

Also, considering that the color rendering property of the straight-type LED lamp is higher than that of the existing fluorescent lamp, it may be said that it was an appropriate choice for the lighting of a store where the exhibited products should stand out. This lighting

design makes the evaluation that it has contributed greatly to leading this place to a

bright and economical store.

 

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Unauthorized reproduction and redistribution prohibited.

 

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