Interior & Lighting of Commercial Space 4-2
Duty-Free Shops in Airport
· Reference cases and photos : Duty Free-Shops at Guangzhou International Airport
Terminal 2 in China.
·Written & Photos by : Jung-Bae Kim. Publisher & Editor. Lighting Critic.
In the meantime, we heard that the duty-free business at the airport is called the 'goose
that lays golden eggs'. This is because it is known that high-end luxury goods can be sold at tax-exempt prices at airports where numerous travelers are gathered, and profitability is high.
governments in each country first closed the airport as soon as 'Corona 19' occurred. This was to prevent foreign travelers infected with 'Corona 19' from entering their country.
these airport duty-free shops to escape from the current difficulties is to end 'Corona 19'.
and aviation industry expect that even if the 'Corona 19' ends, it will take at least two or
three years for the world's travel or aviation industry to find its place.
competition to catch the reduced number of travelers.
◆ Competitive Points at Airport Duty-Free Shops
stand out for travelers using the airport, and visually highlight the products displayed
inside the shop windows and shops to make travelers enter the duty-free shop.
once they have a desire to go inside the store. Creating a visual environment like this
requires some careful preparation.
There are four things to make the store's appearance stand out, to show interest in the
product using the show window, to design the interior of the store nicely, and to make the displayed products stand out well. These four factors can be said to be the competition points of airport duty-free shops.
◆ Exterior design of Duty-free shops in Airport
of the airport duty-free shop is the duty-free shop in Guangzhou Baiyun International
Airport Terminal 2, China, opened in April 2018.
capital of Guangdong Province in China, is considered one of China's three largest
international airports, along with Beijing Airport and Shanghai Airport.
there are a lot of shops in the check-in area. In addition, there are duty-free shops of
world famous brands and China's leading brands in the duty-free and post-security zones where travelers enter after completing departure procedures.
shops worldwide as well as the most recently completed international airport passenger
match the architecture of Terminal 2, whose exterior is marbled. It is very rare that the
duty-free shops in the airport are designed to fit the building without designing the front part in different ways.
design the front side of the store, but instead of designing a black marble along the
exterior of the store, they emphasize the existence of the store.
applied to the signboard to catch the eyes of travelers passing in front of the store.
◆ Interior design of Duty-free shop in Airport
direct the interior of the store to be visible from the outside. There are two ways to make
the inside of the store look like this.
airport duty-free shop. One of them is the fact that the identity of the duty-free shop
must be revealed.
shop only by logo design or logo color. For this reason, the interior is completed through
the texture and color of the material that closes the three sides of the space such as the
ceiling, walls, and floor, and furniture such as a showcase.
color to show the identity of the shop. Therefore, the brand image, brand identity, and
the overall atmosphere of the store are in good harmony with each other, “Oh! What a
wonderful shop! ” The most impressive duty-free interior design can be said.
International Airport Terminal 2 are relatively successful in achieving this goal.
to other airports that rely only on artificial lighting.
bright and clear. This is to show that the interior of the duty-free shop is brighter than the aisle side.
◆ Lighting design of Duty-free shop in Airport
Airport duty-free shops, like department stores, are often designed based on one of two
concepts. The first concept is the 'closed concept'. The 'closed concept' is to block all the department store walls so that sunlight cannot enter the room.
customers in the room to engage in shopping without realizing that time passes.
As reflecte-d in this, the duty-free shops here are designed with a much higher level of
illumination than the aisles. This may be the reason why the interior of the duty-free shop looks bright in the passage.
“frame effect” as if looking at a single picture. Meanwhile, the color temperature and color rendering of the light source are important factors to be considered in relation to the
lighting design of an airport duty-free shop.
In many cases, airport duty-free shops have designed interior lighting with a color
temperature of 2700 to 3000K. The color temperature in this range is known as the color
temperature favored by the world's top hotels. It is said that it is a color temperature that feels so comfortable and elegant.
character of the duty-free shop, stand out. It is known that the higher the color rendering property, the better.
Among the recently appeared LED downlights or spotlights for shops, there were many
products with color rendering properties ranging from 97 to 98 Ra. Using such high color rendering lighting fixtures, it is possible to show the texture and color of products
displayed in duty-free shops more vividly.
view, I think that the duty-free shops in Guangzhou Baiyun International Airport Terminal 2 are not overkill for successful cases.
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