▲ Jung-Bae Kim. Publisher and Editor. Lighting Critic.     © World Lighting News.

 

·    Written by : Jung-Bae Kim / Publisher & Editor. Lighting Critic.

 

What has been the driving force behind the inhabitants of the world since humanity first a-ppeared on this planet? I think it was probably the following 'three desires'.

 

The first is the survival desire to survive without dying in the harsh natural environment.

The second is the desire to prosper that if the world has to live anyway, it is necessary to obtain more wealth to build a better spouse and family than others, to have more childre-n, and to live richer than others.

 

The third is the desire for happiness, that if you go once, you will never be able to come back again. For humans, these three desires are not just desires, they are instincts from the beginning. But people needed one more thing to meet these three needs. Anthropologists say it was 'Information'.

 

◆ 'Information' is essential for Human survival

 

In fact, from the primitive era when humanity first appeared on Earth, it was the conscious-ness problem that people had to solve first to survive in the harsh natural environment.

In order to do that, people had to know where to go hunting and where to go and gather fruit. This was what people needed. Today's scholars call it “information.”

 

Of course, in the meantime, mankind started from the primitive era and passed through th-e ancient, medieval and modern eras. So people now live in a world that travels to the m-oon by rocket.

 

But, it hasn't changed much from the primitive era, when it's difficult to live without food

to eat, clothes to wear, and homes for families. The same is true of the need for informati-on to live in the world. As such, ‘information’ is a valuable existence for humanity.

 

However, there are many types of 'information'. Among them,'news' can be selected as a particularly useful information. ‘News’ can be said to encompass all kinds of information

originally created by people. The most advanced form of 'news' is also called 'news on the media' such as newspapers and magazines.

 

Now we live in an era where all kinds of 'news' are created, delivered and read not only th-rough paper newspapers, but also through internet newspapers, magazines, e-books, ema-ils, smartphones and even YouTube videos.

 

However,'news' has its own 'kind'. Of course, there are many ways to distinguish the ‘kind of news’. However, the most basic and useful ‘news classification method’ since humanity was born on Earth is to divide ‘news’ into ‘good news’ and ‘bad news’.

 

You can say 'good news' if it's good, helpful, enjoyable and happy news for readers and th-eir families, people around you, society and countries and people all over the world. The opposite is, of course,'bad news'.

 

◆ 'Good news' and 'Bad news' about 'Lighting'

 

Humanity around the world is now living in a 'pandemic era' where the new Wuhan virus epidemic(Corona 19), which has never been seen or heard, covers the entire planet. In this corona era, news about lighting is also divided into 'good news' and 'bad news'.

 

Among the news I read recently, there were also some 'good news' related to lighting. It

is clear that the news that "Lights catch the depression of the rainy season" or "There was a study in the UK that showed red eyes to improve eyesight" is 'Good News.'

 

“The research team of the new material engineering department of KAIST, a domestic univ-ersity, has developed a QLED technology that is 100 times clearer than 8K.” In recognition of the contribution to localization, he received the Minister of Science, ICT and Communic-ation Award on the 53rd Science Day in June.

 

On the other hand, “Since the corona 19 spread, there were many domestic lighting comp-anies that had zero monthly sales,” or “A local lighting company that had been healthy

until the past year has not given the salary of employees on time.” The news cannot but

be called 'Bad News'. 

 

In particular, the news that “The situation of Korean lighting companies will be more diffic-ult in the second half of this year than in the first half” should be called “Very Bad News”

rather than the ordinary “Bad News”.

 

Today, everyone on Earth is struggling with 'Corona 19'. However, in the lighting field, I wi-sh there were more 'good news' than 'bad news'. This is because 'Good News' is always

nicer and better than 'Bad News' for everyone in the world.

 

 

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