▲ Details of the bookshelves in the lobby of Hotel Coracao.(Photo=So-Won Park)  © World Lighting News.

 

 

· Reference case : Hotel Coracao de Fatima, Portugal

· Written & Photos by : So-Won Park / Reporter.

 

The business sectors that suffered the most from the start of “Corona 19” are travel,

airlines and hotels. These three areas of business have in common that people need to

travel to exist.

However, the airport, the transit route between countries, was closed, the city was

blocked, and people were forbidden to go outside the house. It is no wonder that travel

agencies, airlines, and hotels that can only exist with travelers need to face difficulties.

Nevertheless, one possibility remains for hotels in the world. Although travel abroad is

prohibited, domestic travel is possible. But to make this one possibility a reality, one

problem must be solved. The point is that people have to travel and stay at their hotels.

However, how many travelers will travel and stay at the hotel at this time when the fear of “Corona 19” still remains? Perhaps it's hard to know without seeing that 'Corona 19' in

the past will have to be much less than before.

Nevertheless, it is a constant situation of hotels scattered around the world that cannot be waited for the 'Corona 19' to finish itself. If so, there is only one alternative. This is a way

to provide a 'something' that is so attractive that people staying in their homes travel and visit their hotels.

Three factors are required to use this method. The first is ‘A story that is so attractive that you have to go on a trip’. The second is to provide memorable and beautiful memories so that I can remember my overnight stay as “it was the most beautiful night of my life”.

 

The third is to provide excellent and inspiring service that makes you feel like you want to go to the hotel again. If you can experience this story, beautiful space, and great service, it is clear that people will leave and visit the hotel.

 

◆ First task : Creating a story

So how do you do “story making,” the first way a hotel creates travelers? The best way is

to discover and tell unique stories that relate to the area where the hotel is located.

 

For example, “Hotel Coracao de Fatima” in the city of Fatima, Portugal, which is regarded as the “most beautiful hotel in the world,” is famous for being the hotel closest to the

'Cathedral of Our Lady'.

People want to stay at this hotel because of this story. This is because I think that if you

stay at this hotel, you will always be able to visit the “Cathedral of Our Lady”. In fact,

tourists staying at this hotel can walk to the “Cathedral of Our Lady” in just 10 minutes

from the hotel.

In this way, 'Cathedral where the Virgin appeared' and 'Hotel Coracao de Fatima' are

connected to each other as a 'one story'. Another story called ‘the hotel closest to the

cathedral where the Virgin appeared’ attracts people, as the story ‘Cathedral of Our Lady’ attracts people to the cathedral.

 

◆ Second Task : Interior Design

However, there is not only “Hotel Coracao de Fatima” around “Cathedral where the Virgin appeared.” There are hotels like that. Nevertheless, travelers want to stay at “Hotel

Coracao de Fatima”. This is because the reservation list of this hotel has been delayed for several months.

So why do travelers want to stay at “Hotel Coracao de Fatima”? The secret is that this

hotel is famous as a “hotel with a beautiful interior”. In fact, the world travel guide internet site is full of “reviews” left by travelers who stayed at “Hotel Coracao de Fatima”.

Most of them said, "It was really nice to be able to stay in a hotel with a pretty interior."

There are not many hotels in the world that show off the impressive interior design, so

many of the travelers who stayed overnight, two nights, or three or four days leave a

review saying “the interior was beautiful”.

Nevertheless, the reason why “Hotel Coracao de Fatima” has a high reputation as “Interior Design” is because the interior is really good. The photographs introduced here were

taken directly by the journalist of our magazine while staying at “Hotel Coracao de

Fatima”.  When you look at these pictures, you think, "It's an interior design that I haven't seen in any hotel so far."

For this reason, it can be said that it is a different Portuguese style from Italy and Spain.

However, it may be said that the interior feeling and atmosphere of this hotel only caught the eye of the people. In other words, it means that the unique interior style, atmosphere and feel of this hotel are felt.

The interior design of “Hotel Coracao de Fatima” gives us an answer to “What is the

interior design of a good hotel?” “It's a nice and nice interior design only found in this

hotel."

Perhaps the real reason for making such an interior design is the real reason that made

this hotel a “hotel with a beautiful interior design”.

Therefore, in the future, hotels will have to put more effort into developing interior design with their own identity and originality, rather than mimicking the interior design of other

hotels.

 

◆ The third task : Lighting design

In order to become a hotel with a good name for 'good interior design', it is necessary to pay much attention to lighting. This is because, even in a space with excellent interior

design, if the lighting environment is not good, it will be difficult to achieve the goal of a highly complete space design.

In fact, we see a lot of cases where even if we did a great interior design, we failed in

lighting design and ruined the space. Most of it is due to poor lighting design.
The key to interior design is the texture and color of the finish. The texture and color of

these finishes are strongly influenced by factors such as brightness of the light, color

rendering of the light source, and harmony between light and shadow.

Therefore, even with the same interior design, the appearance of the room changes

completely depending on how you design the lighting. This is why good interior design is impo-ssible without good lighting design.

From this point of view, the biggest reason why “Hotel Coracao de Fatima” gained the

reputation of being “a hotel with a beautiful interior design” is that it wasn't too much to say that it was because of its good lighting design.

We can feel the “unique” above all by looking at the photos of the interior of “Hotel

Coracao de Fatima”. As such, the lighting fixtures here show a unique shape and

atmosphere.

 

In addition, the lighting fixtures are naturally melted in the interior and furniture. These

feelings are the key to making the hotel's lighting design successful.

In particular, lighting fixtures with large round glove on natural wood frame, large and

small stands, and ceiling indirect lighting and pendants are factors that make the hotel's

lighting highly complete. The interior that doesn't feel dazzling or overly bright is another area to watch.

The lighting design of the best hotels is also 'safe, convenient, visually fun and

well-organized to make a difference'. Perhaps this is the ultimate lighting design that

every hotel in the world should pursue.

 

 

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